Well I seem to be getting through the projects of late and this one not only scored high with Nibbler, but it also was a pleasure to create.

Yep, it is simple, yet this site just came together with no real fuss. The guys at Early Years Inspirations knew what they wanted and I just went with the flow when creating both the visual and code elements. They haven’t seen the finished product just yet, and yes there will be changes, however, I am sure they will like the simplicity and ease-of-use that their site offers any user.

You can visit the site at earlyyearsinspirations.co.uk – Let me know what you think

Recently while proofing a design I had created a colleague of mine asked “Why do we not use blue links?”, to which my immediate response should have been ‘Why should we use blue links!”. However, to avoid an argument I let him speak about how users were used to the standard blue links shown on web pages and anything else could confuse, but does it and can it?

As a designer I try to understand aesthetics and usability in equal measure in an attempt to produce the best user experiences for the websites I create. Blue links as a standard however, leave me in an uncomfortable place; these have been the standard in web design since the beginning, but just because something has always been this way doesn’t mean it should never change, surely?

In my opinion there are three factors at work here, these are:-

• History
• Design
• Usability

So I feel I should touch on each separately…

History

As I mentioned above the blue link has been part of the modern web for as long as I can remember, which has created an expectation in some peoples minds as to how links should be represented online. Having understood this and accepted this concept it still doesn’t change the fact that blue link was conceved by someone technical, a logical thinker or programmer whose main objective was to keep plain text and active content immediately and visibly separate, in a world were web design hadn’t been born and where options were limited. Blue is naturally a vivid display colour so choosing this colour to highlight links was an easy choice. Yet things have changed massively since then, visual displays have improved, the addition of images and interactivity altered the web beyond all recognition, so surely we can move on and create new standards?!

Design

The history segment above can be argued with I’m sure, but here in design the blue link is the enemy! (Well in my mind it is anyway). Over exaggerated colours, animated gifs and cramped content are now becoming a thing of the past, or more accurately a remnant of the 1990′s. When the Internet was born it was the playground for technical geeks who communicated and shared, the interface that this occurred within was simply not important. Now however, users are born into the Internet, schools actively encourage very young children to play online and it all seems to come very naturally.

Every step of this modern learning is down to how the pages look and react; would children be as inclined to learn about web pages if they all looked and behaved the same. Is it not also interesting how as design has become part of the modern web the older generation embrassed the internet at a similar rate, and could this mean they are learning in the same way? The aesthetics of objects are tremedously important and dictate how we humans behave towards all sorts of things like magazines, advertising,  foods, books and even other people, but when the web was in its infancy the way the web looked was a relative low priority, with technical leaps being the main focus. Now however, the technology has slowed and people are now able to take a moment to look at the internet in a different way, with that slower pace comes an opportunity to start advancing the web in different other ways than just technical, shoudn’t now be the time where we can creatively improve the aethetics of the internet while at the same time improving users experiences, in the same way as we have seen with all other products over the years.

Usability

With this in mind I looked at the BBC Cbeebies website, here there are no blue links or at least very few. This is where my daughter took her first steps into the web and with no special guidance has been able to navigate this website and many sites since easily and instinctively since she was 2 years old. So how has she grasped this so easily? Well the BBC have used interactivity, anything that can be clicked moves or changes making its purpose really obvious to the user, and not a hint of blue or even plain text to be seen. This method moves away from the trusted blue links convention and assumes that users hover around a page, anything that looks different or interesting automatically makes a user gravitate towards it, once some activity is displayed, you click! – makes sense really. So if users are able to intuitively learn how a page works quickly and the design actively helps prioritise content either with colour, images, animation or activity then why shouldn’t it? Young children can grasp this without any direction so why shouldn’t everyone else, maybe we just need to have a little more faith?

Conclusion

Obviously there can be appropriate uses for blue links and I think search engines are a great example of this, I just feel that as long as links are obvious either with using colour or images that add to a design, or activity that emphasis the link we should be able to move forward away from this early method without causing any degradation of user experience.

Let me know what you think…

Over the years I have encountered a number of bad practices with website design and content,  usually these are requests by clients who are trying to squeeze every last penny out of their website, but sometimes it is web designers who are creating a project for themselves rather than the end user.  I understand that sometimes it is impossible to always keep to your standards while keeping your client happy, so here are a few dos and don’ts to aid you in the design and build process.

Do keep your website functional

Since the birth of the Internet web designers have always felt the need to over complicate the aesthetic of websites.  During the early years of the web designers seemed hell bent on overloading websites with gif and flash animations while not spending any time thinking about the structure of the pages and the framework of the site.

When creating any site think firstly about what you want to achieve with the design and the content.  A site should be intuitive by nature, adding animation may just distract and confuse; think about the content and structure, it isn’t the trendy parts of the site that will make it a success but the quality of what the user finds that will make any website work.

Don’t assume you know everything

As a designer it pays to be open to new ideas and opinions, be careful not to run with an idea just because you think it will work brilliantly or look great.  Spending a large amount of time on a job can mean that you become too close to the project.  I’m not saying don’t trust yourself, or to take everything that is said literally just use what is around to your advantage.

Do think about the user

After building your pages spend some time testing the site, look at it from a neutral perspective.  Things like links opening in new windows or pages with limited or useless content can be very frustrating for an end user, keep any site as self contained and as complete as possible that way the user will trust you and your content.

Testing a site yourself should be a standard part of any project, however, getting others to test can be equally helpful and informative, alternate opinion can help you realise issues you didn’t see during the early stages of design and build, which in turn will help give a more complete end user experience.

Don’t compromise on design

Remember you are the designer and with knowledge and experience you should be able to confidently advise.  Content should be clean and clear online, allow content to frame itself and avoid unsightly borders, also try and spread content evenly over more than one page rather than cramming it all into an unrealistic area.

Always make a design whether personal or commercial unique, avoid passing trends as this can make the site date too quickly and will only bring the need for a re-design forward.  If you create the site for the client in a fresh style that suits their brand you will be more likely to please from the outset.

Summary

You are a designer, so explore all possibilities, listen to those around you, keep things unique but most of all don’t assume you know everything.